In January 2009, after Obama had won the election, Fairey's mixed-media stenciled portrait version of the image was acquired by the Smithsonian Institution for its National Portrait Gallery. The image became one of the most widely recognized symbols of Obama's campaign, spawning many variations and imitations, including some commissioned by the Obama campaign. By July 2008, Sticker Robot had printed over 200,000 vinyl "Hope" stickers, 75% of which had been given away to support the cause. It was then widely distributed-both as a digital image and other paraphernalia-during the 2008 election season, with approval from the Obama campaign. He created the design in a day and printed it first as a street poster. It is a stylized stencil portrait of Obama in solid red, beige and (light and dark) blue, with the word "progress", "hope", or "change" below (and other words in some versions).įairey based the design on a photo taken by former Associated Press (AP) freelance photographer Mannie Garcia. The image was widely described as iconic and came to represent Obama's 2008 presidential campaign. The Barack Obama "Hope" poster is an image of US president Barack Obama designed by American artist Shepard Fairey.
Other versions used the words "change" and "progress". The most widely distributed version of Shepard Fairey's Obama poster, featuring the word "hope".
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